Pricing
Less than the cost of a single lesson. In your pocket all year.
A golf lesson in Austin runs $100–$350. Coach by ATX is $199 for the year — same coaching philosophy, in your pocket every round.
TL;DR14-day free trial, no credit card. Full shot logging and 2 voice sessions (your onboarding interview plus one Root Cause Session) included in the trial. Subscribe only if you want to continue.
Everything you need to know your game.
- 10-second voice logging for every hole — no typing, works offline
- Full strokes gained analysis, including recovery shots
- WHS-style handicap — no club membership required
- 8 voice coaching sessions per month
- Root Cause Sessions — your coach digs into what's costing you strokes
- Round summary email after every round
- “You Could Have Shot” card for every round
- Cancel anytime
Launching soon — we'll email you at launch.
One lesson's worth. A year of coaching.
- Everything in Monthly
- 8 voice coaching sessions per month
- Process goals with reminders before every round
- Track your progress against 6 benchmarks, from bogey golf to scratch
- Priority access to new features
Launching soon — we'll email you at launch.
For golfers serious about getting better.
- Everything in Annual
- Unlimited voice coaching sessions — talk to your coach as often as you want
- Quarterly round review with a real ATX Golf Performance coach
- Priority Combine booking at the studio
Launching soon — we'll email you at launch.
Try it free — no card required. Your trial includes full shot logging and 2 voice sessions: your onboarding interview, plus one Root Cause Session so you can hear what your coach finds in your game.
Pricing questions
How much does Coach by ATX cost?+
Three tiers: Monthly at $24.99/month, Annual at $199/year (two months free vs. monthly), and Annual Premium at $399/year with unlimited voice coaching sessions plus a quarterly round review with a real ATX Golf Performance coach. Every plan starts with a 14-day free trial and no credit card.
What's included in the free trial?+
Full shot logging and 2 voice coaching sessions — your onboarding interview plus one Root Cause Session — so you can hear what your coach actually finds in your game before you decide to subscribe.
What are voice coaching sessions?+
Spoken conversations with a coach that already has your Strokes Gained numbers and patterns in front of it. Each session is one focused conversation — a range plan, a round debrief, or working through a specific problem out loud.
What is a Root Cause Session?+
A deeper diagnostic conversation where your coach digs into what is actually costing you strokes — not the symptom, the cause. Included on every tier.
Can I cancel anytime?+
Yes. Cancel from your iPhone's subscription settings at any time. Cancellation takes effect at the end of the current billing period.
What is the Founding Member offer?+
The first 100 golfers to choose the Annual plan get their first year for $99 instead of $199. It renews at the standard $199/year after year one. When the 100 spots are gone, the offer comes down.