Pricing
Less than the cost of a single lesson. In your pocket all year.
A golf lesson in Austin runs $100–$350. Coach by ATX is $199 for the year — same coaching philosophy, in your pocket every round.
TL;DR14-day free trial inside the iPhone app. Full shot logging and 3 voice sessions included. Subscribe through the App Store only if you want to continue.
Everything you need to know your game.
- 5 guided coaching conversations per month
- Unlimited shot logging, Strokes Gained & handicap
- Round-summary emails & share cards
- Add session credits anytime
- Cancel anytime
Launching soon — we'll email you at launch.
One lesson's worth. A year of coaching.
- Everything in Monthly
- 5 guided coaching conversations per month
- Process goals + pre-round reminders
- Track your progress against 6 benchmarks — from 10 handicap all the way up to tour pro
Launching soon — we'll email you at launch.
For golfers who want the coach on tap.
- Everything in Annual
- 15 guided coaching conversations per month — nearly 3× Annual
- Add session credits anytime
Launching soon — we'll email you at launch.
Each guided coaching conversation is up to 20 minutes — long enough to work through one focused problem.
Need more? Add session credits.
Works on any plan — buy when you hit your monthly sessions. Credits never expire.
- 1 session$4.99
- 3 sessions$12.99
- 10 sessions$34.99
14-day free trial inside the iPhone app. Full shot logging and 3 voice sessions — your onboarding interview plus two more, including a Guided Review so you can hear what your coach finds in your game. Subscribe through the App Store only if you want to continue.
Pricing questions
How much does Coach by ATX cost?+
Three tiers: Monthly at $24.99/month with 5 guided coaching conversations, Annual at $199/year (four months free vs. monthly) with 5 sessions/month, and Tour at $399/year with 15 sessions/month. Every plan starts with a 14-day free trial inside the iPhone app. Need more sessions? Add credits anytime — 1 for $4.99, 3 for $12.99, or 10 for $34.99.
What's included in the free trial?+
14-day free trial inside the app. Full shot logging and 3 voice sessions — your onboarding interview plus two more, including a Guided Review so you can hear what your coach finds in your game. Subscribe through the App Store only if you want to continue.
What are guided coaching conversations?+
Spoken conversations with a coach that already has your Strokes Gained numbers and patterns in front of it. Each session is one focused conversation — a range plan, a round debrief, or working through a specific problem out loud.
What is a Guided Review?+
A deeper diagnostic conversation where your coach digs into what is most worth addressing next — not the symptom, the cause. Included on every tier.
Can I cancel anytime?+
Yes. Cancel from your iPhone's subscription settings at any time. Cancellation takes effect at the end of the current billing period.