About
Coach by ATX is built by ATX Golf Performance.
We're a coaching team based in Austin, Texas. We spend most of the week teaching serious amateurs how to actually lower their handicap — and we built Coach by ATX because the tools our students needed between lessons didn't exist.
Who we are
ATX Golf Performance is a working coaching business in Austin — indoor studio in the Westlake / Barton Creek area, plus lessons across the city. Our coaches teach every day. That's where every opinion in this app and on this site comes from — real sessions with real amateur golfers, not marketing.
Why we built Coach by ATX
Our students would leave a lesson understanding what to work on that week, then play four rounds without a clear picture of whether it was working. Existing tracking apps either required expensive sensors or produced dashboards nobody acted on. Nothing pushed one small, specific thing to practice before the next round.
Coach by ATX is that missing piece: talk to your phone for ~10 seconds per hole, get honest Strokes Gained and a WHS-style handicap, and receive one weekly process goal pushed to you before your next tee time. It's the tool we wanted our students to have between lessons.
What we believe about improvement
- Most amateurs practice the wrong things because they don't measure the right things.
- One clear weekly goal beats twelve vague ones.
- Strokes Gained is the only stat that answers "what is actually costing me shots?"
- A coach in your pocket doesn't replace a real coach — it makes your time with one dramatically more useful.
Find us
Coaching, studio, and in-person assessments: atxgolfperformance.com. Guides and Coach by ATX updates: the Guides section. Questions: app@atxgolfperformance.com.
Ready to work on the right thing?
14-day free trial, no card. iPhone only.
We'll email you at launch.