Stop practicing blind.
Try Coach by ATX free for 14 days and discover what’s actually costing you shots — and what to work on next.
Just talk through your round. Coach combines your Strokes Gained data with what was actually happening when you hit the shots.
14 days free · Cancel anytime · iPhone
No sensors. No typing.
Built by real golf coaches. Tested in real golf.
How it works
A complete picture of your round.
- 01
Play
Play your normal game.
- 02
Talk
Describe what happened naturally. No sensors. No menus. No typing.
- 03
Discover
Coach combines the numbers with the context behind your shots and finds the patterns in your game.
- 04
Improve
Leave every round knowing the one thing that deserves your practice time next.
Your round, decoded
What Coach can start revealing during your 14-day trial
- What's costing you
- Approach shots, 125–175 yards: −4.1 strokes
- Why
- Your largest losses aren't random. Your misses cluster when you play from uncomfortable yardages and become more aggressive after a poor hole.
- What to practice
- 60% of this week's practice: 135–165 yard approaches
- Your process goal
- Pick a committed target before pulling the club.
- Your next-round focus
- Commit to the target and accept the middle of the green when the situation calls for it.
The problem
You know what you shot.
But do you know why?
Your scorecard tells you the score. Traditional stats tell you where strokes were lost. Coach by ATX helps uncover the patterns and context behind them.
What is actually costing me shots?
What should I practice this week?
Why does the same mistake keep happening?
Is this technical, strategic or mental?
Why can't I take my range game to the course?
Where did the round really go wrong?
So you practice what feels wrong instead of what actually costs you strokes.
Use your 14 free days to get a clearer answer.
Inside the app
See your game more clearly.
Log by voice
Describe the shot and keep walking. No sensors, no menus.
See the pattern
Strokes Gained across driving, approach, wedges, short game and putting.
Your voice contains information a scorecard never could.
Thirty years of golf analytics taught us that some of the most valuable information isn’t on the scorecard.
“156 yards. Seven iron. Wind slightly off the right. The group ahead had just cleared, so I probably tried to hit mine too hard. I got quick and blocked it right.”
From one natural conversation, Coach understands:
Voice isn’t just easier data entry. It gives Coach by ATX the context traditional statistics miss.
Your round, decoded
Stats tell you what happened. A coach asks why.
A stats app tells you that you lost 1.4 strokes off the tee. Coach by ATX uncovers the context behind it — and the decisions creating the swing.
Your biggest losses came from approach shots between 140–170 yards.
Strokes gained
You changed strategy when playing with a longer hitter, and your biggest mistakes followed aggressive decisions after a poor hole.
Missed green left you chasing the pin on the next hole
Target got smaller, tension increased, tempo rushed
Result: another miss right, more strokes lost
Your practice plan prioritizes mid-iron distance control and a simple target-selection routine you can use on the course.
This week's priority
Approach Shots
140–170 yards
60% of practice time
Before every approach shot: pick a specific target, then rehearse exactly what you want to do.
Coach by ATX combines performance data with the story behind your round.
The difference
Most golf apps give you more data. Coach by ATX gives you a diagnosis.
Traditional stats app
What happened?
Strategy system
How should I play?
Coach by ATX
Why am I shooting these scores, and what should I work on next?
Your coach may see you once or twice a month.
Coach by ATX learns from the rounds in between.
It doesn’t replace a great coach. It helps you understand what is happening on the course, so your practice — and your time with a coach — can be focused on the right problem.
Martin's story
I built this because I was tired of watching golfers practice blind.
For 30 years I have coached golfers who were working hard but not getting better. I watched them leave range sessions with no idea what was actually costing them strokes.
I built Coach by ATX to answer the question I kept hearing: “What should I work on?” It started with handwritten stats, became golf-analysis software, then mobile performance technology, and now AI that listens to your round the way I listen to a player on the lesson tee.
The tools changed. The mission never did: understand why you score the way you do, and give you one clear thing to fix before your next round.
Paper
Software
Mobile
AI + Voice
Who built this
Built in Austin.
Tested in the real world.
Coach by ATX is built inside ATX Golf Performance, our working golf academy in Austin, Texas. Our coaches work with real golfers every day, solving the same problems the app is designed to identify.
Proof
Yes, it works. Here is the proof.
Built on decades of golf-performance technology previously used by competitive golfers, coaches and teams internationally.
5.0
Google rating
100+
Tournament winners coached
30+
Years in golf performance
Daily
In-studio coaching
Real golfers. Real diagnoses.
“I thought my irons were the problem.”
- Coach found
- Your biggest losses came from approach shots between 140–170 yards (−2.7 strokes), but the misses followed aggressive decisions after a poor hole — not the irons themselves.
- What changed
- After a missed green, picked a specific target and rehearsed the exact shot instead of chasing the pin.
- Result
- Approach strokes gained moved from −2.7 to +0.3 over the following month.
“I thought my driving was costing me.”
- Coach found
- Driving was actually a strength (+0.4). The leak was short game and the rushed shots that followed a bad hole.
- What changed
- Committed to a wider target off the tee and slowed tempo after mistakes.
- Result
- Overall strokes lost dropped from −1.2 to −0.3 across the next five rounds.
“I couldn't work out why I kept missing right.”
- Coach found
- A seven-iron from 156 yards was repeatedly blocked right after the group ahead cleared — you got quick and over-committed.
- What changed
- Set a specific target, rehearsed the shot, and stayed within your normal tempo.
- Result
- Greens in regulation up by 3 per round within two weeks.
95 Google reviews for ATX Golf Performance
Try Coach by ATX free for 14 days.
Log your rounds, talk through what happened, and see how the picture of your game becomes clearer as Coach gathers more real-course context.
No hardware. No obligation to continue.
14 days free · Cancel anytime · iPhone
Pricing
Stop guessing for a year.
Know what is costing you shots, understand the patterns behind it, and always have a clear next practice priority.
- Voice-first round logging
- Full Strokes Gained analysis
- Guided coaching conversations
- Root-cause pattern analysis
- Practice priorities + process goals
- Long-term patterns across your rounds
14 days free · Cancel anytime · iPhone
Prefer flexibility? $24.99/month.
Round logging is unlimited. Guided coaching conversations have a monthly limit that depends on your plan. Billed through your Apple ID. Cancel anytime.
FAQ
Short answers to the questions you actually have.
Do I have to enter every shot manually?+
No. You talk. Describe a shot in a sentence while you walk — Coach by ATX pulls out the club, distance, lie, result and context automatically. No tapping through menus, no sensors, no launch monitor.
How much time does it take after a round?+
A few minutes. Most golfers talk through shots as they play, then have a short conversation after the round. You get your strokes-gained breakdown and your practice priority straight away.
Is Coach by ATX only for low-handicap golfers?+
No. It's built for anyone who wants to stop guessing what to practice. A 20-handicap usually gets the biggest jump, because the leaks are larger and easier to fix once you can see them.
Do I need a launch monitor or any hardware?+
No hardware at all. Just your iPhone. Recording works offline too, so a dead zone on the back nine costs you nothing.
How is this different from a traditional golf stats app?+
Stats apps tell you what happened. Coach by ATX asks why. It combines strokes-gained analysis with the context behind your shots — target, intention, decisions, pressure — and turns that into what you should actually work on.
Do I need to know what strokes gained means?+
No. Coach by ATX does the math and explains it in plain language: where you lost shots, why, and what to do next.
What happens after I talk through my round?+
Your shots are organized, your performance is calculated, and patterns across rounds are surfaced. You get one clear priority — plus a practice action you can take to the range and a reminder before you play again.
More detail on stats, handicap and coaching on the Features and Support pages.
MEET THE COACH BEHIND COACH BY ATX
Built from 30 years of asking one question: why do golfers shoot the scores they shoot?
- All-American college golfer·
- Former professional golfer·
- Golf coach and analytics developer·
- Founder, ATX Golf Performance·
- Creator, Coach by ATX
Coach by ATX didn’t begin as an AI idea. It began with handwritten golf statistics, then performance software, mobile analytics and decades of real coaching.
The technology changed. The goal didn’t: understand what is actually costing a golfer shots — and give them one clear thing to work on next.
See what 14 days of smarter feedback can reveal.
Play your normal golf, talk through what happened, and let Coach by ATX start showing you what deserves your attention next.
14 days free · Cancel anytime · iPhone · Built by ATX Golf Performance