Made in Austin, TX
Talk after each golf shot. Get the one thing to fix before your next round.
A voice-first AI golf coach built by the coaches at ATX Golf Performance. Talk for ten seconds a hole to log every shot, see your strokes gained stats, and get the one process goal that fixes your repeat miss before your next tee time.
Launching soon — join the waitlist for early access.
Live · voice shot logging
The problem
You're not getting better because you're fixing the wrong thing.
You play. You remember the bad shots. You guess at what to fix. Next week you do it again. Most golfers practice the wrong thing because they have no real data on where their shots actually go.
The fix
Talk after each shot. Get a clear plan after each round.
- 01Plan the round. Before you tee off, Coach by ATX reminds you what you said you'd work on and sets one intention for the day.
- 02Talk after each shot. Voice in the lie, distance, club, and miss. The AI captures it so you stay in the round.
- 03Get the root cause. After the round, Coach by ATX digs past the symptom — pulled 7-iron, missed up-and-down — and names the real reason your misses keep showing up, then turns it into one process goal for the week.
- 04Reminded before the next round. A push notification fires before your next tee time so the one thing you're working on is actually top of mind when you step on the first tee.
The differentiator
The four steps no other golf app does.
The reason lessons fade is that nothing follows you home. Coach by ATX closes the loop — the same way the coaches at ATX Golf Performance work with their in-person students: conversation after the round, root cause, one process goal, and a reminder before you tee off again.
Listens
You talk. Coach by ATX listens.
After the round, tell Coach by ATX what felt off — by voice. No forms, no rating scales. Just a real conversation about the shots that bugged you.
Finds the root cause
It keeps asking until the real problem shows up.
Pulled-left 7-iron isn't the cause. Setup is. Or tempo. Or the wedge gap you've been ignoring. Coach by ATX digs past the symptom — the way a good coach would — and names the one thing actually costing you strokes.
Process goal
Turns the fix into one process goal.
Not 'putt better.' Something you can actually do: 'three alignment-rod reps before every range session this week' or 'commit to the middle of the green on every approach over 160.' One goal. Trackable.
Push reminder
Reminds you at the time it matters.
Coach by ATX schedules a push notification for whenever your goal actually fires — the morning of your Saturday round, the night before your Wednesday range session, or 30 minutes before your tee time. You don't have to remember to remember.
Example reminder
Saturday, 6:42 AM — "Tee time in 90 min. Today's one thing: make a clear decision before every shot."
Why Coach by ATX is different
No other golf app closes the loop.
Tracking shots is table stakes. Coach by ATX does the part no one else does: it runs a root-cause analysis on your round, turns the finding into a single process goal, and pushes it to your phone before you tee off again.
Diagnosis
Finds the root cause.
Not just a shot log — a real read on why your misses keep showing up.
Focus
One process goal.
Not a stats dashboard — a single thing to work on this week.
Follow-through
Reminds you before your next tee time.
Not radio silence between rounds — a nudge when it actually matters.
What you get
Built for golfers who want to improve, not just play.
Coach by ATX uses Strokes Gained — the same math tour pros use to measure where shots are won and lost — and pairs it with a voice-first capture flow so logging a full round takes about ten seconds per hole.
Voice logging
Talk after each shot. We handle the rest.
Describe the shot in plain English. The AI extracts the lie, distance, club, and miss direction so you can stay focused on the next shot instead of tapping a screen. Works fully offline, syncs when you are back online.
Coach by ATX
A coach who remembers, digs deeper, and follows up.
After your round, have a conversation by voice. Coach by ATX asks the questions a good coach would — until you find the root cause, not just the symptom — and then checks in before your next round to make sure you actually worked on it.
Strokes Gained — same math as the pros
The same Strokes Gained the pros use — measured against the benchmark you choose.
Coach by ATX runs on Strokes Gained, the exact framework tour pros use to measure performance shot by shot. Full breakdown across Driving, Approach, Short Game, and Putting. Then pick your benchmark — scratch, 5, 10, 25, or tour pro — so you see exactly where you stand against the player you're chasing, not a one-size-fits-all average.
WHS Handicap Calculator
Your real handicap. Calculated automatically.
Coach by ATX calculates your handicap using the exact World Handicap System (WHS) formula after every round — not a rough guess. It tracks your scoring differential, applies the 8-of-20 rule, and updates your handicap index so you always know where you stand. (Not an official GHIN index; those require club membership.)
Granular putting stats
Catch three-putts before they happen.
Most apps show putts per round. Coach by ATX breaks down first-putt proximity, three-putt frequency by distance, and lag-pressure trends. It spots the pattern — you three-putt from 30+ feet after a long approach — and gives you a drill to fix the root cause, not just the symptom.
Stats dashboard
The numbers that change what you practice.
Real distance per club. Miss direction tendencies. Approach accuracy by distance. Green hit heatmap. Filter by round count or date range.
Round planning & follow-up
Plan the round. Evaluate it. Get reminded next time.
Before you tee off, Coach by ATX sets one intention with you for the round. After, it walks you through what worked, what didn't, and why. The day before your next round, it reminds you what you said you'd work on — just like a real coach would.
Course database
40,000 courses, hole-by-hole, pre-loaded.
Search any course. Pick your tee. Get yardages on screen during the round without typing. Works wherever you play.
The flex your foursome will talk about
The only scorecard worth posting in the group chat.
Every round, Coach by ATX hands you a share-ready card with the score you would have shot if you turned your 5 worst shots into average shots. Drop it in the group chat. Watch your buddies ask what app you're using.
Built for iPhone. Built to be shared.
14 days · No card required · iPhone only
The team behind it
ATX Golf Performance. Decades of coaching. 700+ Austin golfers in the last three years.
Coach by ATX is the coach our team would be for every student if we could clone ourselves. The same questions, the same patterns, the same direct advice our coaches give in person — available the day after every round you play.
Built by ATX Golf Performance — decades of coaching experience, three years on the ground in Austin, Texas, and more than 700 local golfers coached.
700+ Austin golfers coached · ATX Golf Performance students rating
"I finally know what to practice." — Travis P., 11 hcp
From the teaching side
"This is the data I have been trying to get out of my students for fifteen years. They walk into a lesson already knowing what to work on."
Teaching Professional · Central Texas
How it works under the hood
Serious technology. Plain English.
Offline first
Every shot saves locally. No signal means nothing on this app. Sync happens when you are done.
Strokes Gained, simplified
We use the same math the tour uses, then explain it in plain English instead of jargon.
Root cause, not symptoms
Most apps tell you what happened. Coach by ATX keeps asking why until you get to the thing actually costing you strokes — then makes sure you remember it before the next round.
Your data stays yours
Your round history is private to you. We do not sell it. You own it, and you control it.
Two ways in. Zero risk.
Try it on your own rounds — 14-day free trial, no charge today.
Austin Founders
Reserve your Austin Founder spot.
Free to join. First 200 Austin golfers get every Founder perk at launch — plus the option to lock in lifetime access for a one-time $499.
Not from Austin?
Play 3 rounds. Then decide.
No card required. Log a few rounds, get your Strokes Gained breakdown and your first process goal. If the data doesn't change how you practice, walk away.
Built for Central Texas
An AI coach that plays the same golf you do.
Generic golf apps treat every course like Augusta in April. Coach by ATX is built by Austin coaches, in Austin, for the game that actually happens here.
Bermuda grain
The grain here bites you before the break does.
Central Texas greens are Bermuda. Grain lies down toward the setting sun and away from mountain sides — reads that fool golfers moving in from other cities. Coach by ATX flags the misses that trace back to grain, not stroke.
South wind off the Gulf
That 15 mph south wind changes everything after 1 pm.
Morning tee times play calm. By afternoon the Gulf breeze is up your back on the front nine and in your face on the back. Coach by ATX correlates your approach patterns to the time of day so you stop blaming your swing for the wind.
Summer 100°+ rounds
Your ball flies farther in July. Your legs don't.
August rounds in Austin mean +5 yards of carry and −2 shots of stamina. Coach by ATX separates your heat-round drop-off from a real trend, so you keep working on what actually matters.
Your home course
Coach by ATX knows the tracks you actually play.
Built by coaches at ATX Golf Performance. We know the grain on Muny's greens, the wind that flips 15 at Grey Rock, and how Barton Creek plays after a Hill Country storm.
Tap your home course to join the waitlist ↓
Reserve your Austin Founder spot.
The first 200 Austin golfers on the waitlist get every Founder perk at launch — including the option to buy lifetime access for a one-time $499 (instead of $199/yr).
Normally $199/yr
Founder perk at launch · 200 spots only
0 claimed · 200 left
Lifetime access to Coach by ATX
Pay once, use it forever. No annual renewals, no price hikes for Founders.
50% discount on hour-long game evaluation session
In-person with a coach at ATX Golf Performance — book once after launch. Founders only.
Year's worth of online coaching draw
Go in the draw for a year's worth of online coaching by an ATX Golf Performance professional. One Founder drawn after launch.
Priority on features + name in credits
Your feedback shapes what ships next. Your name in the app forever.
Recommended start
Coach by ATX plan. Everything that matters.
Voice shot logging, full Strokes Gained, live voice sessions with Coach by ATX, every stat. The plan most golfers pick after their trial.
- Voice-first shot logging, fully offline
- Live voice sessions with Coach by ATX
- Full Strokes Gained breakdown
- Every stat, every miss pattern, every club
- 40,000+ course database
- You Could Have Shot share card
Launching soon — join the waitlist for early access.
After 5+ rounds
Your game starts telling on itself.
Five rounds in, the noise clears and patterns emerge — by distance, by club, by lie, by time of day. Coach by ATX surfaces the trends that matter, in plain English, before you have to go looking for them.
Then you can ask it anything. "Why am I losing strokes on par 5s?" "Am I better off laying up from 80 yards?" "Which club costs me the most?" Coach by ATX answers from your data, not from a generic blog post.
Trend surfaced
You've lost 1.4 strokes/round on approaches from 140–160.
Mostly short and right. When your commitment to target is low, this mistake happens.
Trend surfaced
Three-putts cluster on greens that break right-to-left.
Same stroke, different read. The miss is in your eyes, not your hands.
Trend surfaced
Open with a bogey or worse? You shoot 3.1 strokes higher.
Your warmup on those days is different. Coach by ATX builds a pre-round routine that holds up.
Ask anything
You: "What's actually costing me strokes when I shoot in the 80s vs the 70s?"
Coach by ATX: "Approach play. On your 70s rounds you're hitting 7.4 GIR. On your 80s rounds you drop to 4.1, and 78% of the missed greens are short. Same driver numbers. Same putting. It's a club-up problem on approach — root cause is you feel you have too little club and then you try and hit it too hard to compensate."
Pick your starting point
Where is your game right now?
Same app. Same 14-day free trial. Pick the track that fits you and we will tune the first week of coaching around it.
14 days · No card required · iPhone only
Is this for you?
The better you are, the more Coach by ATX gives back.
This is a tool built for players who care about the details. Pros and low handicaps will find an edge in every round — the kind of shot-level truth that used to require a tour caddie and a data team. Mid-handicaps will see exactly which part of their game is costing them strokes, and what to practice next. If you are a higher handicap just getting started, you will still get value, but the upside compounds as your game sharpens.
- You are a scratch, pro, or low single-digit chasing every tenth of a stroke
- You are a mid-handicap (5 to 10) serious about getting to the next level
- You have an iPhone and will talk to it for ten seconds per hole
- You would rather know the truth about your game than feel good about it
- You want a coach that remembers what you worked on last round — not just a stats dashboard
If that sounds like you, the trial will pay for itself in two rounds.
FAQ
Short answers to the questions you actually have.
Do I have to be from Austin to use Coach by ATX?+
No. Coach by ATX works on any of the 40,000+ courses in the database, wherever you play. But it is built by the coaches at ATX Golf Performance in Austin, Texas — so if you play Central Texas, you're playing the game we built it for. Austin golfers get first crack via the Austin Founders cohort (first 200 spots).
What is the Austin Founders cohort?+
The Austin Founders cohort is the first 200 Austin golfers on the waitlist. It is free to reserve your spot. At launch, Founders get: the option to buy lifetime access for a one-time $499 (instead of $199/yr), 50% off an hour-long game evaluation session at ATX Golf Performance, entry into the draw for a year of online coaching by an ATX Golf Performance professional, and their name in the app credits.
Do I need a signal on the course?+
No. Everything saves locally and syncs when you are back online. You can play a full round in a dead zone and lose nothing.
How long does it take per hole?+
About ten seconds. Tap the mic, describe the shot in plain English, and the AI extracts the lie, distance, club, and miss for you.
Is Coach by ATX available on Android?+
Not yet. Coach by ATX is iPhone only. Sign up to be notified when Android arrives.
What is Strokes Gained?+
Strokes Gained is how many shots you give up versus a benchmark golfer on each shot. It tells you where you are actually losing strokes, not just your total score.
What happens after the 14-day trial?+
Your plan starts only if you choose to subscribe. No card is required for the trial, so nothing renews automatically.
Who is behind the app?+
Coach by ATX is built by the team at ATX Golf Performance in Austin, Texas.
Does Coach by ATX calculate my real handicap?+
Yes. Coach by ATX calculates your handicap using the exact World Handicap System (WHS) formula after every round — the 8-of-20 rule, score differentials, slope rating, and net double bogey caps. It is not an official GHIN index (those require club membership), but the math is identical, so your number is accurate for tracking and self-assessment.
Can Coach by ATX help me stop three-putting?+
Yes. Coach by ATX tracks first-putt proximity, three-putt frequency by distance, and lag-pressure patterns. It spots the exact distance band where your lag putting breaks down — usually 25-40 feet — and prescribes the ladder drill to fix it.
How is Coach by ATX different from Arccos or Shot Scope?+
Arccos and Shot Scope rely on sensors or taps to capture shots, then show you dashboards. Coach by ATX uses voice capture and pairs it with a real coaching conversation that remembers every round and tells you the one thing to work on this week.
Does Coach by ATX actually act like a coach, or is it just stats?+
Both. Coach by ATX plans the round with you, captures every shot by voice, evaluates the round after, digs for the root cause of repeat misses, and reminds you of your action item before your next round. It is the coaching loop, not a dashboard.
What is a process goal and how does Coach by ATX pick it?+
After the round, Coach by ATX has a short conversation with you about the shots that felt off, then keeps asking why until the real root cause shows up — setup, tempo, club selection, a wedge gap. It turns that into one small, trackable process goal for the week (not 'putt better' — something like 'make a clear decision and rehearse your decision before each shot'). Then it schedules a push notification to remind you of it before your next round.
Stop guessing. Start improving.
Fourteen days of real data and a real coaching conversation. Decide after.
14 days · No card required · iPhone only