Built by ATX Golf Performance · Austin, TX
Lower your handicap. Fix what's actually costing you strokes.
Talk for ten seconds a hole. ATX Coach runs PGA-Tour Strokes Gained, finds the root cause of your repeat misses, turns it into one process goal, and reminds you of it before your next round.
14 days · No card required · iPhone only
Live · voice shot logging
The problem
You do not need more rounds. You need to know why you are losing strokes.
You play. You remember the bad shots. You guess at what to fix. Next week you do it again. Most golfers practice the wrong thing because they have no real data on where their shots actually go.
The fix
Talk after each shot. Get a clear plan after each round.
- 01Plan the round. Before you tee off, ATX Coach reminds you what you said you'd work on and sets one intention for the day.
- 02Talk after each shot. Voice in the lie, distance, club, and miss. The AI captures it so you stay in the round.
- 03Get the root cause. After the round, ATX Coach digs past the symptom — pulled 7-iron, missed up-and-down — and names the real reason your misses keep showing up, then turns it into one process goal for the week.
- 04Reminded before the next round. A push notification fires before your next tee time so the one thing you're working on is actually top of mind when you step on the first tee.
Why ATX Coach is different
No other golf app closes the loop.
Tracking shots is table stakes. ATX Coach does the part no one else does: it runs a root-cause analysis on your round, turns the finding into a single process goal, and pushes it to your phone before you tee off again.
Other apps log shots.
ATX Coach finds the root cause.
Other apps show stats.
ATX Coach turns them into one process goal.
Other apps forget you between rounds.
ATX Coach reminds you before your next tee time.
The differentiator
The four steps no other golf app does.
The reason lessons fade is that nothing follows you home. ATX Coach closes the loop — the same way Martin du Toit, the PGA coach who built ATX Coach, works with his in-person students at ATX Golf Performance: conversation after the round, root cause, one process goal, and a reminder before you tee off again.
Listens
You talk. ATX Coach listens.
After the round, tell ATX Coach what felt off — by voice or text. No forms, no rating scales. Just a real conversation about the shots that bugged you.
Finds the root cause
It keeps asking until the real problem shows up.
Pulled-left 7-iron isn't the cause. Setup is. Or tempo. Or the wedge gap you've been ignoring. ATX Coach digs past the symptom — the way a good coach would — and names the one thing actually costing you strokes.
Process goal
Turns the fix into one process goal.
Not 'putt better.' Something you can actually do: 'three alignment-rod reps before every range session this week' or 'commit to the middle of the green on every approach over 160.' One goal. Trackable.
Push reminder
Reminds you at the time it matters.
ATX Coach schedules a push notification for whenever your goal actually fires — the morning of your Saturday round, the night before your Wednesday range session, or 30 minutes before your tee time. You don't have to remember to remember.
Example reminder
Saturday, 6:42 AM — "Tee time in 90 min. Today's one thing: commit to the middle of the green on every approach over 160. Reply done after the round."
After 5+ rounds
Your game starts telling on itself.
Five rounds in, the noise clears and patterns emerge — by distance, by club, by lie, by time of day. ATX Coach surfaces the trends that matter, in plain English, before you have to go looking for them.
Then you can ask it anything. "Why am I losing strokes on par 5s?" "Am I better off laying up from 80 yards?" "Which club costs me the most?" ATX Coach answers from your data, not from a generic blog post.
Trend surfaced
You've lost 1.4 strokes/round on approaches from 140–160 over your last 6 rounds.
Mostly short and right. Your tempo data says you're swinging 6% faster on those clubs than your baseline.
Trend surfaced
Three-putts are clustering on greens you read as right-to-left.
On left-to-right reads you're at 1.7 putts. On right-to-left you're at 2.2. That's a read problem, not a stroke problem.
Trend surfaced
Your scores are 3.1 strokes worse when you open with a bogey or worse.
Your warmup pattern on those days is different. ATX Coach can build you a pre-round routine that holds up.
Ask anything
You: "What's actually costing me strokes when I shoot in the 80s vs the 70s?"
ATX Coach: "Approach play. On your 70s rounds you're hitting 7.4 GIR. On your 80s rounds you drop to 4.1, and 78% of the missed greens are short. Same driver numbers. Same putting. It's a club-up problem on approach."
Featured by Texas golf coaches and PGA pros across the Hill Country.
Recommended start
ATX Coach plan. Everything that matters.
Voice shot logging, full Strokes Gained, live voice sessions with ATX Coach, every stat. The plan most golfers pick after their trial.
- Voice-first shot logging, fully offline
- Live voice sessions with ATX Coach
- Full Strokes Gained breakdown
- Every stat, every miss pattern, every club
- 40,000+ course database
- You Could Have Shot share card
14 days · No card required · iPhone only
The 14-Day Promise
Log five rounds. If ATX Coach hasn't shown you one thing to fix, you owe us nothing.
There's no card on file and nothing to cancel. After two weeks of real data, you decide whether the plan is worth it.
Real golfers, real numbers
Lower handicaps come from better practice, not more rounds.
Six strokes off his index in nine months. Stopped practicing chipping. Started practicing approach play from 150 to 175.
Travis P.
Found out her real miss off the tee was right, not left. Rebuilt her warmup around alignment. Six strokes gone.
Maria L.
Mid-single-digit who thought putting was the issue. Strokes Gained showed wedges. Now plays scratch tees on weekends.
Dev S.
Pick your starting point
Where is your game right now?
Same app. Same 14-day free trial. Pick the track that fits you and we will tune the first week of coaching around it.
14 days · No card required · iPhone only
Your coach
Martin du Toit. Twenty years coaching golfers in Austin.
ATX Coach is the coach Martin would be for every one of his students if he could clone himself. The same questions, the same patterns, the same direct advice. Available the day after every round you play.
Built by ATX Golf Performance, Austin, Texas.
What you get
Built for golfers who want to improve, not just play.
ATX Coach uses Strokes Gained — the same math the PGA Tour uses to measure where shots are won and lost — and pairs it with a voice-first capture flow so logging a full round takes about ten seconds per hole.
Voice logging
Talk after each shot. We handle the rest.
Describe the shot in plain English. The AI extracts the lie, distance, club, and miss direction so you can stay focused on the next shot instead of tapping a screen. Works fully offline, syncs when you are back online.
ATX Coach
A coach who remembers, digs deeper, and follows up.
After your round, have a conversation by voice or text. ATX Coach asks the questions a good coach would — until you find the root cause, not just the symptom — and then checks in before your next round to make sure you actually worked on it.
Strokes Gained — same math as the PGA Tour
The same Strokes Gained the pros use — measured against the benchmark you choose.
ATX Coach runs on Strokes Gained, the exact framework the PGA Tour uses to measure performance shot by shot. Full breakdown across Driving, Approach, Short Game, and Putting. Then pick your benchmark — scratch, 5, 10, 15, or 20 handicap, or tour pro — so you see exactly where you stand against the player you're chasing, not a one-size-fits-all average.
Stats dashboard
The numbers that change what you practice.
Real carry distance per club. Miss direction tendencies. Approach accuracy by distance. Green hit heatmap. Filter by round count or date range.
Round planning & follow-up
Plan the round. Evaluate it. Get reminded next time.
Before you tee off, ATX Coach sets one intention with you for the round. After, it walks you through what worked, what didn't, and why. The day before your next round, it reminds you what you said you'd work on — just like a real coach would.
Course database
40,000 courses, hole-by-hole, pre-loaded.
Search any course. Pick your tee. Get yardages on screen during the round without typing. Works wherever you play.
You could have shot
The share card golfers actually post.
After your round, ATX Coach builds a card showing the score you would have shot if you had played your best in each category. It tells the truth about your round in one glance, and it is built to share.
Yes, the gold trim is on purpose.
14 days · No card required · iPhone only
From the teaching side
"This is the data I have been trying to get out of my students for fifteen years. They walk into a lesson already knowing what to work on."
PGA Teaching Professional · Central Texas
How it works under the hood
Serious technology. Plain English.
Offline first
Every shot saves locally. No signal means nothing on this app. Sync happens when you are done.
Strokes Gained, simplified
We use the same math the tour uses, then explain it in plain English instead of jargon.
Root cause, not symptoms
Most apps tell you what happened. ATX Coach keeps asking why until you get to the thing actually costing you strokes — then makes sure you remember it before the next round.
Your data stays yours
Your round history is private to you. We do not sell it. You can export it any time.
Is this for you?
The better you are, the more ATX Coach gives back.
This is a tool built for players who care about the details. Pros and low handicaps will find an edge in every round — the kind of shot-level truth that used to require a tour caddie and a data team. Mid-handicaps will see exactly which part of their game is costing them strokes, and what to practice next. If you are a 20+ just getting started, you will still get value, but the upside compounds as your game sharpens.
- You are a scratch, pro, or low single-digit chasing every tenth of a stroke
- You are a mid-handicap (5 to 15) serious about getting to the next level
- You have an iPhone and will talk to it for ten seconds per hole
- You would rather know the truth about your game than feel good about it
- You want a coach that remembers what you worked on last round — not just a stats dashboard
If that sounds like you, the trial will pay for itself in two rounds.
FAQ
Short answers to the questions you actually have.
Do I need a signal on the course?+
No. Everything saves locally and syncs when you are back online. You can play a full round in a dead zone and lose nothing.
How long does it take per hole?+
About ten seconds. Tap the mic, describe the shot in plain English, and the AI extracts the lie, distance, club, and miss for you.
Is ATX Coach available on Android?+
Not yet. ATX Coach is iPhone only. Sign up to be notified when Android arrives.
What is Strokes Gained?+
Strokes Gained is how many shots you give up versus a benchmark golfer on each shot. It tells you where you are actually losing strokes, not just your total score.
What happens after the 14-day trial?+
Your plan starts only if you choose to subscribe. No card is required for the trial, so nothing renews automatically.
Who is behind the app?+
ATX Coach is built by Martin du Toit and the team at ATX Golf Performance in Austin, Texas.
How much does ATX Coach cost?+
Three plans, all with a 14-day free trial and no card to start. Caddie is $14.99/mo or $149/yr. Coach is $49.99/mo or $499/yr and is the most picked plan. Coached is $99/mo or $999/yr.
How is ATX Coach different from Arccos or Shot Scope?+
Arccos and Shot Scope rely on sensors or taps to capture shots, then show you dashboards. ATX Coach uses voice capture and pairs it with a real coaching conversation that remembers every round and tells you the one thing to work on this week.
Does ATX Coach actually act like a coach, or is it just stats?+
Both. ATX Coach plans the round with you, captures every shot by voice, evaluates the round after, digs for the root cause of repeat misses, and reminds you of your action item before your next round. It is the coaching loop, not a dashboard.
What is a process goal and how does ATX Coach pick it?+
After the round, ATX Coach has a short conversation with you about the shots that felt off, then keeps asking why until the real root cause shows up — setup, tempo, club selection, a wedge gap. It turns that into one small, trackable process goal for the week (not 'putt better' — something like 'three alignment-rod reps before every range session'). Then it schedules a push notification to remind you of it before your next round.
Stop guessing. Start improving.
Fourteen days of real data and a real coaching conversation. Decide after.
14 days · No card required · iPhone only